To celebrate the 20th anniversary of its calendar, Italian coffee brand Lavazza presented an exhibition that celebrates espresso, imagery and beauty.
With art direction by Fabio Novembre and projection mapping by Apparati Effimeri,Lavazza wasn’t shy about name dropping in its recent exhibition. To boot, it included a photographic monograph published by Rizzoli and Rizzoli International including the work of masters such as David La Chapelle, Steve McCurry, Eugenio Recuenco and Annie Leibovitz.
The exhibition unfolded a story, which Novembre described as one of ‘travel and seduction.’
‘A ladder suspended in the void gave viewers the opportunity to cross the stream of projected images, to pass through the curtain and find themselves sucked into a vortex of architecture that revealed every page of an unknown story,’ Novembre said.
Previous calendars were displayed at the end of the exhibition alongside next year’s addition.
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